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FXEyes.com Lets Visitors Virtually Try On Color Contact Lenses

FxEyes partners with TryStuffOn Solutions to allow their website visitors the ability to virtually try on their collection of Natural and Theatrical color contact lenses from the comfort of their own home.

January 29, 2009 - Toronto, ON, Canada

FxEyes.com, a leading provider of hand painted color contact lenses for major Hollywood films, now allows visitors to their website to virtually "try on" their inventory of natural and theatrical contact lenses. The innovative technology, developed by TryStuffOn Solutions, features a sophisticated but easy-to-use tool that lets visitors upload a digital picture of their face and visualize how they would look with FxEyes' entire inventory of natural and theatrical contact lenses.

"Never before have consumers been able to quickly visualize how they would look with our collection of color contacts," comments Jack Carter, founder of FxEyes. "While nothing beats putting on a real contact lens, this tool significantly speeds up the whole try-on process, and you don't even have to leave the comfort of your own home to do it."

"We're always looking for new ways to enhance the online shopping experience," comments Adam Stratas, Head of Business Development for TryStuffOn Solutions. "Using our technology, websites can effectively digitize the human activity of trying on a color contact lens before buying. Our ultimate goal is to allow consumers to make a more informed and satisfying purchase decision, while also allowing contact lens retailers the opportunity to increase sales conversion and reduce return rates."

The first demonstration of TryStuffOn's technology was launched on the TryOnContacts.com website, but their software platform is also available for licensing onto partner websites such as online contact lens retailers as well as informational sites and blogs that cater to the contact lens market. "Our contact lens virtual makeover technology creates unlimited opportunities to attract and engage consumers at the point of online purchase," comments Stratas. "Our interactive application is an all-in-one online merchandising solution that can be continually re-branded and embedded into different websites through our partnership program."

About FXEyes

FxEyes.com is Hollywood's ultimate source for custom special effects and theatrical contact lenses. The artists of FxEyes create the most distinctive hand painted iris designs in the world, providing a superior alternative to other brands. For over 20 years, FxEyes' founder Jack Carter has been coloring soft contact lenses to the exact specifications requested by prestigious institutions such as The Mayo Clinic, John Hopkins Hospital, and Wake Forest University. With the help of his staff, custom lenses were also designed for leading Hollywood films such as "Dawn of the Dead", "Shaun of the Dead", "Scary Movie 4", "Surface", "The Fog", and "Blair Witch Project 2". Through visionary micro art technology and marketplace leadership, FxEyes continues to enhance production by providing superior product designs. For more information and demonstrations of their lenses, please visit www.FXEyes.com.

About TryStuffOn

TryStuffOn Solutions is an innovative provider of virtual makeover tools for online product retailers, brand manufacturers, and their agencies. Their sophisticated web applications digitize the human activity of trying on a product before buying, which helps e-commerce sites enhance the online shopping experience while also allowing consumers to make a more satisfying purchase decision. The company's "try on" technology is available for licensing, and it has been designed from the ground up for easy integration into partner websites. For more information, please visit www.TryStuffOn.com; for demonstrations of their contact lens technology please visit www.TryOnContacts.com.

For further information please contact info@trystuffon.com